AmericanHort Renames Annual Convention & Trade Show
Cultivate Replaces OFA Short Course as Name of Event
AmericanHort announces that its annual convention and trade show has been renamed to Cultivate – An AmericanHort Experience. Formerly known as OFA Short Course, Cultivate'14 will continue to offer premier educational and networking experiences, and more than 7 acres of trade show exhibits including technology, new products and services, and new plant varieties. This year also sees an expansion of products and services for retailers, nursery production, and landscaping. Thousands of attendees from more than 20 countries are expected this year.
“The word 'cultivate' reflects what happens at the event. Thousands of people attend each year to cultivate their businesses and professional networks,” said Michael V. Geary, CAE, the President and CEO of AmericanHort. “Updating the brand of the 85-year-old event makes sense for the vision of AmericanHort. Cultivate captures the essence of what the experience is for our attendees.”
While it's true that plant sales can make up about 80% of a retailer's business, it's also true that the other items they offer for sale can give them a huge advantage with their customers. Those items, along with the products they need to support their business operations, can make all the difference in their level of success. To that end, we're excited to introduce our new Retail Terrace.
At an event the size of Cultivate, it's good to have a plan to ensure you don't miss the things that are most important to you. We created the “My Show Planner” online planning tool to help you make the most of your weekend.
“There are always reporters willing to give the tidbit of advice gleaned from a workshop, or who snap a picture of a creative display at a booth. While these are helpful for those who simply can't attend, being immersed in the point of the talk or display has a much bigger impact on my memory. Sometimes you must hear the same idea repeated several ways or understand the back story behind it to fully realize its implications.”
Bemis Farms Nursery
“I NEED to go to see what is new, to connect with other people in the industry, to learn new ways to look at my business, to learn what is happening in the entire horticulture industry. ”
“Columbus has first-class restaurants, accommodations, and area attractions that are family friendly yet are affordable! THE place to visit in Columbus – Jeni’s Ice Cream, of course. I recommend the Poached Pear Riesling sorbet!”
“Columbus in July is about as nice as it gets for a show. With plenty of great restaurants and fun hangouts within walking distance, it’s an ideal location. My favorite dinner spot for small or large groups is Elevator Brewery and I try to eat there at least once every year – never had a bad meal at Elevator!”
Ball Horticultural Company
“The education program always includes progressive approaches to improving production results. We have implemented a number of new ideas learned at this event into our perennial production processes. These changes make us more efficient and profitable.”